Edward de Bono of www.thinkingmanagers.com considers why ideas often die – even the good ones!
Ideas Don’t Always Have to Die
Ideas do not always survive. Sometimes they are forgotten, discarded or never make it beyond the initial stages of discussion. There are plenty of reasons why ideas die.
For instance, an idea might die when:
There might be many other reasons to add to the list above.
Too often, an idea dies and it is forgotten and never looked at again. But it might be worthwhile to review these ‘dead’ ideas periodically.
If an idea offers some value then it is worthwhile assessing it from time to time in order to see if the value can be delivered or if the value is perhaps even more significant.
You have concepts of delivery and concepts of value. As in all types of creativity, there is an importance in extracting and defining the concept that seems to be in use for the new idea.
An idea can die for whatever reason, but the concept behind the idea does not need to die at the same time. The concept could survive, with an effort being made to see how it might be delivered through a practical idea.
If an idea fails to survive then an attempt should be made to spell out exactly why that idea has died. It could be because of the cost of the idea, or is it a matter of implementation? It could be because of a lack of feasibility and practicality, or is it a matter of risk? It could be a matter of low value. In practice, ideas often die because of a combination of several different factors.
Perhaps there is low motivation for the idea. That is always difficult to admit.
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