Robert Heller of www.thinkingmanagers.com explains why effectiveness is foremost among the attributes that all managers should strive to develop.
The importance of being effective
Some years ago, Peter Drucker highlighted the vital distinction between ‘efficient’ and ‘effective’. Performing an activity swiftly and economically is efficient, while being effective is dependent on doing the right thing. To guide yourself away from doing the wrong thing, and therefore being ineffective, you need the asset of ‘rare sense’ - the ability to think straight, see past stifling conventional wisdom and develop fact-based insight.
As strange as it might sound, rare sense is often perfectly simple. For example, these three principles will serve you well:
So how much more effective can your business be?
See how many of the following statements are true for your company:
If you cannot recognise those attributes in your company, you can and should make your business more effective. The object of the exercise is to achieve real and lasting effectiveness, and that means you have to do things right and certainly not fail to do them at all.
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