Robert Heller of www.thinkingmanagers.com looks at the different approach managers take to running their businesses and concludes that they need to be whole-brained.
Right and Left-Brain Managers
Different managers use the left or the right side of the brain. The left side has a fixation with numbers, analysis, logic, etc, and worries about cash flow and the dangers of mismanaging finances, while the right side is more romantic and has greater imagination.
Take a look at this model of a company ruled by left-brain management, called British Risk Aversion plc, or BRA:
Compare, then, this model of a right-brain company, called ACE (Adventure Corporation of Europe):
ACE is more fun for employees than BRA and much more likely to embrace new ideas because the whole outfit is geared up for that purpose.
It is disheartening, therefore, that members of an audience I addressed recently were more likely, judging by a show of hands, to work in a company resembling BRA rather than ACE. What’s more, these people were all in IT. Their common frustration would be far less likely in a company like ACE.
The measured prudence of BRA should be combined with the dynamic venturism of ACE for a truly effective and successful organisation.
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